Maybe I have a twisted perspective, but this strikes me as particularly bad taste:
I just imagining someone one dying of breast cancer and her family being given these; or, even worse…
Three exclamation points means you REALLY CARE!!!
Worst of all, though, was the funeral home I passed (alas, without my phone) with, yep, a breast-cancer awareness banner draped across the front. What, do they have a special this month: die of breast cancer in October, get 10% off your casket? In fairness, though, I can understand the logic behind the banner. If someone is cured, they are on the side of humanitarianism and compassion; if not, business just gets better. It’s a win-win!